Self-employed, why we changed our name after 10 years
In Jeju Island Yeonhwa Mong / Lotus Flower Cold NoodlesWhen I started, it was simply a passion for food, but as time went on, I learned and felt more and more. As I gained experience as a small business owner, I realized how to communicate with customers and keep up with changing trends.
More recently, the We made a big decision. Based on our SEO work, we changed our name, applied for a trademark, and now we have a new name and a new website to reach more people. I think it's not just a name change, it's the first step in a new direction. We realized that our business is not just about food, and that we can expand online, and we took action.
Starting with a small shop in Jeju Island, I've gained 10 years of experience in moving forward and not being afraid of change. Now, with a new name, I'm ready to grow and develop further. Beyond 10 years, I want to move forward with bigger dreams.
10 years after Yeonhwa Dream King rice cakefor five main reasons. Once you understand these reasons, it's easy to say, "Oh, so that's why we changed our name!"
First, Make a statement and stand out The name 'Yeonhwamong' has a soft and traditional feel, but 'King Tteok' is strong and catchy, especially the word 'king', which expresses the characteristics of king tteok, which uses large and powerful ingredients such as octopus and king ribs. So we can definitely differentiate ourselves in the tteokbokki market.
Second, Bring in new customersWhereas Yeonhwa Mong was mainly aimed at traditional tteokbokki fans, King Tteok has a fun and challenging feel to it, which is great for attracting younger customers or those looking for adventurous flavors. The name alone makes you curious, so you're naturally drawn to it.
Third, Premium image enhancementIt's not just a simple Tteokbokki, it's a high-end experience like the 'King Tteok Adventure Course' and 'King Tteok Elegance Course', and the name has been upgraded accordingly. Just by hearing the name, it conjures up the image that you can enjoy 'premium Tteokbokki', not just street food.
Fourth, Global names that are easy for foreigners to pronounceThe name "Yeonhwamong" can be difficult to pronounce and unfamiliar to foreigners with accents, especially Chinese or Vietnamese speakers, but "King Tteok" is simple to pronounce, and the word "King" is already familiar around the world, so it's easy for foreigners to remember and pronounce. It's a very strategic choice with the global market in mind.
Fifth, Aiming to globalize King Tteok beyond Jeju in particular Expanding into the Southeast Asian marketThe Southeast Asian region is experiencing a strong interest in Korean food due to the Korean Wave, and the name "King Tteok" fits well with their culture and pronunciation system. "King" is easily understood as a word that symbolizes majesty and quality in Southeast Asia, and "Tteok" has become synonymous with Korean food. With a simple and powerful name, King Tteok aims to raise awareness in the Southeast Asian market and become a global tteokbokki brand beyond Jeju.
It's clear to see why they changed their name to King Tteok: they want to expand their customer base and reach out to more people with their new image!
