KINGTTEOK Development Process

It's been 10 years since we started performing with Hallasan fried rice to tell the story of Jeju's birth. We started in a small rural village on the edge of Jeju, but now we want to make it a global brand. We want to make it a tourist product that is more than just paella in Spain. KINGTTEOK is a Jeju-based product targeting the Chinese and Southeast Asian markets. My goal is to globalize KINGTTEOK.

Create a storytelling of the legends of the old kingdom of Tamra.

Once upon a time, in the kingdom of Tamra, there was a prince with an absolute taste for food. No other food could satisfy the prince's demanding palate, so the king began a search for the best chef in the country. The best chef in the country arrived at the palace and created Tteokbokki using fresh octopus, short ribs, and chewy rice cakes. The combination of the ocean flavor of the octopus, the rich juiciness of the short ribs, and the spicy and sweet Tteokbokki sauce satisfied the prince.

The king named the dish "KINGTTEOK (王炒年糕)" and enjoyed it on special occasions. KINGTTEOK (王炒年糕) became a symbol of sharing happiness and joy with the people of the kingdom.

KINGTTEOK (王炒年糕) with a modern twist

Today, we have a modern take on KINGTTEOK (王炒年糕), recreating the royal taste with the finest octopus, ribs, and hot and sour sauce. KINGTTEOK (王炒年糕) is the perfect choice to captivate your taste buds and share your happiness with your loved ones on special occasions.

Octopus

In addition to its flavor, octopus is rich in a variety of nutrients that provide many health benefits.

Key Nutrients for Octopus

1. Protein

• Octopus provides high-quality protein to help build and maintain muscle.
• 100 grams of octopus contains about 30 grams of protein.

2. Vitamin B12

• Vitamin B12 is essential for nervous system health and red blood cell production.
• Each 100 grams of octopus contains about 20 μg of vitamin B12.

3. Iron

• Iron helps transport oxygen in the body and is important for preventing anemia.
• 100 grams of octopus contains about 5.3 mg of iron.

4. Selenium

• Selenium acts as an antioxidant, preventing cell damage and boosting the immune system.
• Each 100 grams of octopus contains about 89.6 μg of selenium.

5. Copper

• Copper plays an important role in red blood cell formation and iron metabolism.
• Octopus contains about 0.4 mg of copper.

6. Omega-3 fatty acids

• Omega-3 fatty acids help improve cardiovascular health and reduce inflammation.
• Octopus contains omega-3 fatty acids such as EPA and DHA.

7. Taurine

• Taurine supports heart health, improves athletic performance, and helps protect vision.
• Octopus is a rich source of taurine.

Why octopus is good for you

1. Cardiovascular health

• Omega-3 fatty acids and taurine help reduce the risk of cardiovascular disease by lowering cholesterol levels and regulating blood pressure.

2. Build and maintain muscle

• High-quality protein is essential for building and maintaining muscle, and aids in post-workout recovery.

3. Nervous system health

• Vitamin B12 and iron support the functioning of the nervous system and help produce red blood cells to prevent anemia.

4. Antioxidant and immune boosting

• Selenium and copper act as antioxidants to prevent cell damage and boost the immune system.

5. Energy metabolism

• Vitamin B12 and copper play an essential role in energy metabolism, helping you fight fatigue.

6. Protect your eyesight

• Taurine protects your eyesight and helps prevent vision loss.

Octopus contains high amounts of protein, vitamins, minerals, and omega-3 fatty acids, which provide a variety of health benefits. Eating octopus regularly can help improve cardiovascular health, build and maintain muscle, support nervous system health, and boost antioxidant and immune systems.

In the KINGTTEOK Adventure version, octopus and royal short ribs are served with rice cakes and various vegetables in the denominator.

Ribs

Jeju black pork ribs are beloved by many for their unique flavor and nutritional value. The natural environment and traditional breeding methods of Jeju Island combine to create a special flavor and quality of black pork ribs, which are cut into intact royal ribs, drained of blood in clear water for 2 hours, seasoned with various spices, and steamed in a pressure cooker for 30 minutes. Since it is already cooked enough from the primary heating, it goes so well with the chewy rice cakes and has a deep flavor.

Features

1. Meat quality and flavor
   • Meat: Jeju black pork has an evenly distributed layer of fat, making the meat very tender and moist. It has more fat than regular pork, which gives the meat a more savory and rich flavor.
   • Flavors: Black pigs are raised in the pristine environment of Jeju Island and have a unique flavor because they are fed a natural diet. This gives it a deeper, richer flavor when compared to regular pigs.
2. Breeding Environments
   • Clean environment: Jeju Island is a pristine area with clean air and water, where black pigs grow up with less stress. Pigs raised in this environment grow up healthy, which has a huge impact on the quality and flavor of their meat.
   • Traditional breeding methods: In Jeju Island, free-range black pigs are raised according to a long tradition. Naturally raised black pork has a natural flavor and texture.
3. Unique flavors
   • Thanks to Jeju Island's unique natural environment and traditional cooking methods, black pork ribs have a unique flavor. In particular, the ribs have a great flavor and chewy texture due to the combination of fat and lean meat.

Nutritional value

1. High-protein foods
   • Blackened pork chops are high in protein, which helps build and maintain muscle. Quality protein plays an important role in keeping your body functioning smoothly and boosting your immune system.
2. Vitamins and minerals
   • B vitaminsBlack pork chops are rich in B vitamins, especially vitamin B1 (thiamine), which plays an important role in energy metabolism and helps fight fatigue and maintain nerve function.
   • IronIron helps transport oxygen in the body and plays an important role in fatigue recovery. Black pork chops are high in iron, which is great for preventing anemia.
   • Zinc: Zinc helps boost the immune system and heal wounds. Blackened pork chops contain high amounts of zinc, which is great for maintaining good health.
3. Fat
   • Unsaturated fats: Black pork chops contain unsaturated fats. Unsaturated fats are beneficial for cardiovascular health and play an important role in controlling cholesterol levels.
   • Omega-3 fatty acids: Blackened pork chops contain omega-3 fatty acids, which help improve brain function and reduce inflammation.

KINGTTEOK Elegance version The silver, rice cakes and denominator fish cakes and vegetables are arranged on top of the royal ribs, and the octopus is sliced for easy eating.

The royal family's healthy food concerns

The prince of the kingdom of Tamra was always busy and tired from his hectic schedule, studying and training to become king. To keep him healthy, the royal head chef was deep in thought: how could he serve him a delicious and healthy meal? The answer was low-sugar rice, rich in nutrients.

Special rice soaking

The chef decided to prepare the rice in a special way to ensure a healthy meal. First, he soaked the rice for 30 minutes in turmericin the documentation. turmerichas great anti-inflammatory properties and adds a unique flavor and color to rice. Turmeric-soaked rice was the first step to healthy rice.

Natural tots and coconut oil

Next, we prepare the wild-caught tots, which are harvested by the seafarers themselves. They are rich in minerals and fiber, making them very healthy. Add the tots and cook the rice with coconut oil. Coconut oil provides healthy fats and gives the rice a nutty flavor and a Fat-soluble flavorsof turmeric. Turmeric needs to be cooked in oil to maximize its nutritional benefits for a healthier rice.

Freshly cooked rice is portioned into small bowls and frozen immediately. During this process, the sugars are reduced and resistant starch is created. Resistant starch is digested more slowly, stabilizing blood sugar and keeping you feeling fuller for longer. The result is the perfect rice to keep your prince healthy.

KINGTTEOK (王炒年糕) with broth

This special rice is now stir-fried with KINGTTEOK (王炒年糕) broth. The rich flavor of the broth and the aroma of the rice combine to create a masterpiece. While the rice is being fried, the chef tells the prince the history of the Kingdom of Tamra.

The Story of Hallasan

"History tells us that the Kingdom of Thamra was created about 1.8 million years ago, when the first volcanic eruptions caused the island to rise from the sea. As a result of this volcanic activity, Tamra has acquired its current beautiful natural landscape and unique geological features. At the very center of the island towers Mount Halla. This mountain is our pride and the symbol of the kingdom."

As he listens to the chef's story, the prince is reminded of the history of the Tamra Kingdom while savoring the delicious Hallasan fried rice. This healthy and delicious Hallasan fried rice will make the prince's day more energetic and happy.

Finalize

We have registered the trademark with the Korean Intellectual Property Office, and we are planning to apply for trademark rights in China, Malaysia, Singapore, and Vietnam. I intend to devote the rest of my life to it. I will prepare more thoroughly, sharpen, polish, and create a world-class jewel.